A Company built "by" members "for" members!

What exactly is The Customer Advantage (TCA)

Quite simply put, TCA is a tool for consumers to save money in their local community, providing local merchants a risk-free and "controlled" advertising medium, and for families, nonprofits and entrepreneurs, a cost-free opportunity to earn a passive residual income. It is modeled after mega success stories Groupon and Living Social, so there is no doubt the business model works. In fact, Groupon grew from 400 subscribers to 40,000,000 in approximately 24 months, primarily due to social media, with no consumer "residual" financial rewards to "spread the word". The business model is so powerful, Google offered to purchase Groupon for nearly $6,000,000,000 and was turned down.Living Social received a $175,000,000 investment from Amazon, so there is no doubt the concept is a win-win for all concerned! Below is a fascinating CBS Morning Newsstory regarding the massive and rapid success of this discounted local shopping daily email service:




How it Works

You can become a member and referrer absolutely free by providing your name, city and zip code (confirm your subscription when TCA emails you with a link upon enrollment). This will allow you to receive a daily deep discount (minimum 50% off) via an email from TCA, highlighting a local merchant deal. You decide whether to purchase this or simply delete it. It will also generate your own referral link to start building your team by sharing with others. When you enroll, TCA also offers you a free website (choose a user name and password) and back-office to stay informed of the growth of your team and financial rewards. TCA even provides website statistics for you to view activity generated. Nothing could be easier...free enrollment, free website, free back-office and no purchase commitments!


Consumer Benefits

Consumers have the opportunity to stretch their budget and enjoy products and services they have learned to "do without" during these difficult financial times. A daily email will be providing access to local shopping savings from all kinds of merchants, many of which you were not previously aware of. Here are just a few examples of the types of merchants and savings TCA will be offering members:

• Restaurants- Purchase $50 of food and beverage for $24, a savings of 52%
• Health- Purchase $100 of exercise classes for $25, a 75% savings
• Beauty-Purchase $960 of laser hair removal treatments for $150, an 84% savings
• Culture- Purchase a $60 annual family membership to a museum for $30, a 50% savings
• Home- Purchase $80 of carpet cleaning services for $39, a 51% savings
• Automotive-Purchase a $245 auto detailing package for $99, a 60% savings
• Arts and Crafts-Purchase $40 of pottery painting for $20, a 50% discount
• Personal Care-Purchase a $70 haircut, shampoo, blowout and style for $30, a 59% savings


Merchant Benefits

People sometimes ask how a merchant can afford to offer such substantial savings. There are 5 primary reasons why this is an attractive advertising tool for them:
1. Acquire new and potential "repeat" customers
2. Bring back old customers with an offer they can't refuse
3. Exposure to thousands of local consumers via the email (if 99.9% of recipients do not purchase the discount, at the very least, they are now aware of the business and may visit in the future).
4. No risk...paid ads have no assurance of any customers and are quite expensive. If the TCA offer is not accepted by any consumer, the merchant marketing cost is zero!
5. Controlled growth- the merchant limits these discounts. If target new customer growth is 100, than they cap the offer at that amount. If there was no cap, they could have 1,500 customers which would be cost prohibitive.


Residual Income Opportunity

TCA allows everyone to create a stream of residual income with no investment required. Once enrolled, just send your website link to family, friends, social networking contacts etc to offer them a great value. Unlike the companies that are the leaders in this industry, TCA will share 50% of their revenue with the 5 families/organizations who were responsible for a transaction. Here are the facts:
TCA and Merchant each earn 50% of the discount cost. So a $60 restaurant dinner that sold for $30 will provide $15 for the restaurant and $15 for TCA.  50% of TCA's income ($7.50) will be paid to the 5 people who led to the sale, each receiving 5% ($1.50).  

EXAMPLE: Adam refers Bill, Bill refers Carol, Carol refers Dawn refers Ed, and Ed refers Fran. When Fran purchases the above restaurant savings for $30, a 5% referral fee is paid to Ed, Dawn, Carol, Bill and Adam.  Residual means that every single TCA purchase Fran makes in the future with any merchant, will result in a referral fee payment to her 5 "upline" team members.

NOTE: Everyone qualifies for payments on levels 1 & 2. To be paid on level 3 you must have referred 5 subscribers. Level 4 payment requires 15 subscriber referrals. Level 5 also requires 15 referred subscribers, however 10 of your subscriber teams must accumulate a monthly sales volume of $10K.
Positive Impact for Nonprofit Organizations


Positive Impact for Nonprofit Organizations

Just imagine the potential financial difference TCA can make in the nonprofit world. This totally passive fundraising opportunity leverages the power of word of mouth marketing and Social Media by spreading the word via Facebook, Twitter, MySpace, LinkedIn etc, in the same way the pioneer companies grew to 40M users without a "residual" financial reward attached.

EXAMPLE: A local PTA has 400 family members. The PTA enrolls and informs their members. If only 50% of the families enroll (will probably be closer to 80%), and share the opportunity with only 5 of their personal contacts, the PTA will earn a 5% referral fee every time one of their 1,200 team members makes a discounted purchase. If each participant rejected 29/30 monthly offers, and their one purchase was for $30, the PTA would earn 5% of $30 ($1.50) x 1,200 shoppers totaling $1,800. All 200 PTA families will also earn 5% of the $30 purchase of their respective 5 team members etc. Imagine the growth if the PTA shares this service with other PTA's or local nonprofit organizations!

How Can I Participate?

It will only take a minute or less to participate in this exciting program. There is absolutely no cost, the only information needed is your name, email address, zip code, and city. In addition you will be asked to create a user name and password for your free referral website, join today.


Please feel free to contact me with any questions 781-337-5575!

David